Ed Smith joins our coconutty team

We are delighted to welcome Ed Smith officially as part of our coconutty team. In November 2020, Ed joined us as investor and non-executive director of Saltire Coconuts Limited, which trades under the brand name ‘Calvin’s Free From Foods’. However, Ed has supported our coconut bread business for over 2 years with mentorship, advice and passionate taste tester.

Ed is a Chartered Accountant and reformed banker with 24 years of experience at JP Morgan and then with global Food & Agri specialist Rabobank, including seven years working for them in The Netherlands where he held Global Head and CEO business roles.

Since returning to the U.K. in 2014, he has mostly been supporting young Scottish companies, either providing direct equity investment (he is a member of two Angel syndicates), assisting them with business development via his network or else acting as general wingman and challenger for ambitious CEO’s.

He understands enough about the international food & drink landscape to know Calvin’s Free From Foods is positioned in the sweet spot of healthy food made from only quality ingredients.

Ed’s favourite way to eat our coconut bread is with Scottish smoked salmon and scrambled eggs for a tasty and delicious breakfast.  There’s no better way to start the day…… !